Home / Individual & Family guide

Your business changes. Your coverage needs a plan.

Coverage for entrepreneurs, freelancers, and independent contractors.

Start with your household, not just your business

If you work for yourself, individual Marketplace coverage may be an option. Tell us who needs insurance and whether anyone has access to coverage through another job. A business with employees may need a different conversation about employee coverage.

Estimate income for the coverage year

Marketplace savings depend on your household and expected income. Self-employed applicants estimate net self-employment income for the year they need coverage. Bring a realistic estimate and update your application when circumstances change.

Make the comparison useful

List the doctors and prescriptions you want to keep. Compare monthly premiums alongside deductibles, copays, and the cost of a year with more care. A low monthly payment alone does not tell you how well a plan fits.

Bring these questions

  • Who needs coverage, and does a spouse have an employer plan?
  • What is my estimated net business income for this year?
  • When can I enroll, and when would coverage start?
HealthCare.gov: official guidance for this situation

Source checked September 12, 2026. Eligibility and available plans depend on your circumstances and location.

Health Plan Assistants is a DBA of Medicare Assistant LLC, a licensed health insurance agency. The purpose of this site is the solicitation of insurance. Contact may be made by an insurance agent/producer or insurance company. Health Plan Assistants is not connected with or endorsed by the U.S. government or the federal Medicare program. We offer plans from a number of insurance companies. Plan availability and licensed insurance agent services vary by location.

We do not offer every plan available in your area. For information on all of your options, contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Assistance Program (SHIP).

Not affiliated with or endorsed by the U.S. Government or the federal Health Insurance Marketplace.